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Proraso was founded by Ludovico Martelli in 1908 and is one of the oldest self-care and shaving firms in Italy. Shaving is the start of an Italian man's day. Proraso understands the importance of this effort and has developed a line of products for any type of facial hair or skin sensitivity. Try these products once and you will be hooked on transforming a daily routine into a daily ritual with fantastic results.

Whether you have tough beard stubble or very sensitive skin, Proraso has a product that will fit your needs.

roraso is the leading shave system for Italian Barbers. Re-create that barber experience at home with Proraso products. Proraso creates their products bY allowing them to mature over time to obtain a richer, more concentrated product.

Start with the pre-shave cream to set up the whiskers. Then apply either the shave cream from the tube, shave soap using a brush, or when time is tight, shave foam from the aerosol can. Enjoy your smooth shave and finish off with the after shave lotion for a soothing feel and a sensual but powerful fragrance.

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